{"id":1986,"date":"2019-05-21T13:30:14","date_gmt":"2019-05-21T12:30:14","guid":{"rendered":"https:\/\/www.printfactory.com.ng\/?p=1986"},"modified":"2019-05-21T13:39:12","modified_gmt":"2019-05-21T12:39:12","slug":"brand-color-psychology","status":"publish","type":"post","link":"https:\/\/printfactory.com.ng\/brand-color-psychology\/","title":{"rendered":"BRAND COLOR PSYCHOLOGY"},"content":{"rendered":"\n
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Colors directly or indirectly affect our choice\ndecisions in purchase, design, branding and many other case studies, however\nmost times 90% of us just use these colours without actually knowing that they\nhave much more meaning than just being colors.<\/p>\n\n\n\n

Colors can play two major roles in branding;\nthey can either play as a brand differentiator or affect customers on an\nemotional level. As a brand differentiator colors can help a brand stand out in\nthe crowd while on an emotional level it changes the way customers feel about a\nbrand.  <\/p>\n\n\n\n

Brands pay much attention to their visual identity, as it is a major channel by which brands are remembered by their clients. Brand visual identity includes the logo, words, and design. One visual component that people never seem to forget is color. In fact, color raises brand recognition by up to 85%.<\/p>\n\n\n\n

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For instance, just as you will confuse every red\ncan drink for CocaCola so also you will choose to do business with some\ncompanies just because of their ambiance. The relationship between color and\nbranding reveal that up to 90% of quick judgments made about products can\nbe based on color alone. <\/p>\n\n\n\n

Whether you’re a designer, printer, event planner, web designer or a business owner, understanding color meanings and symbolism helps you choose the right color that sends your brand message, so for instance you wont choose red for an agricultural brand but green as green will send the perfect message that suits the brand.<\/p>\n\n\n\n

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Colors and its significance<\/h4>\n\n\n\n

Choosing a color that suits your brand design will be less stressful after this article. Below are some colors and their meaning and so the next time you are choosing a color, you will be choosing right.<\/p>\n\n\n\n