{"id":693,"date":"2018-10-04T14:33:04","date_gmt":"2018-10-04T13:33:04","guid":{"rendered":"https:\/\/www.printfactory.com.ng\/?p=693"},"modified":"2020-06-17T12:43:33","modified_gmt":"2020-06-17T11:43:33","slug":"business-card-that-works","status":"publish","type":"post","link":"https:\/\/printfactory.com.ng\/business-card-that-works\/","title":{"rendered":"Business Card That Works"},"content":{"rendered":"
A good business card is an extension<\/em> of your brand that conveys the right information about who you are and what you do in a memorable, powerful, and meaningful way. It is not just<\/em> a tool for giving out your information but an opportunity to connect your business to prospects. For that reason, good business cards will never be replaced by any of the digital networking tools at our disposal, because digital tools lack the human factor of the equation. <\/p> So what information should be on a business card?<\/a><\/p> Below are tips you can use to transform your business cards from a scrap piece of paper that people throw in the bin as soon as they get home, to a powerful connection agent that draws prospects to your business like needles to a magnet. Before you think about what information goes on your business card, you need to make sure you have your logo, because your logo is the most important element of your brand.\u00a0Your business card needs to convey your business identity through the shapes, colors, and words it features. Anyone holding your business card should be able to identify your brand and instantly recognize wherever they may see it in the future as well, be that on your website, your portfolio, your newsletter, etc.\u00a0 Get a logo <\/a>design<\/a> here.<\/a><\/p> The visibility of the font used in your business card is very important. Yes, its true funky fonts are fun, but there’s a time and a place for them, and your business card isn’t the right place. Make sure the fonts you use on your business card aren’t too small, too fancy, or distorted in some way, making your card difficult to read. Do you want to add some spice to your card? Let your logo be the design element that adds interest and keep the text simple and straightforward.<\/p> If you want people to contact you, you have to tell them how, but which of all your contact info should you include? The key word to keep in mind here is \u201cdirect.\u201d Bearing that in mind, always give your direct<\/em> contact information as a professional, rather than a business, while keeping your personal information private. Should you decide to include a physical street address, Do so only if you have a physical location that is crucial to doing business. If you’re a photographer, for example, who shoots people around your location, you should at least include your state on the card. If you\u2019re a copywriter, however, who works from wherever there’s Internet, there\u2019s no point in giving anyone your registered business address. It\u2019s simply irrelevant. Seems obvious, doesn\u2019t it? But you\u2019d be surprised how many people get this wrong. If your name is David but prefer to be called Dave, put the latter on your card, not the former. A business card isn\u2019t meant to provide your ancestry information but introduce you to people who may be interested in talking to you. What about your job title? As a freelancer, entrepreneur, or small business owner you probably wear many hats in your business but the question is \u2018which one do you note on your business cards?\u2019 Use the one that describes your main function<\/em> in the business. You need to get creative with your presentation in a way that expresses you! Show<\/em> people what you do through your card design rather than simply tell them through your job title. Whatever you decide to do, and for the sake of everything that’s good in business, don\u2019t be bland! Give people a reason to contact you\u2014even if just to say \u201cI loved your business cards so much I just had to call you!\u201d You can always deepen the connection from there. Make them laugh, intrigue them, let them fill in the blanks, and if you can’t think of any good ideas for custom cards yourself, don’t worry;<\/p>
<\/p>1. Unique logo<\/h4>
2. Make Sure It Is Readable<\/h4>
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3. Contact Information
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<\/p>4. Name \/ Functional Job Title
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<\/p>5. Creativity<\/h4>
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